Thursday, 19 April 2012

#communitysport blog – Aly Rowell

Our latest post in a series of blogs on Community Sport comes from Aly Rowell.  Aly is a freelance sports broadcaster, primarily with BBC. She has competed for Great Britain in the sport of modern pentathlon and now likes to dabble in triathlon.




Before I started at BBC Wales I was competing professionally in Modern Pentathlon. It’s not a common sport, so growing up I was a member of the local swimming, athletics, fencing and pony clubs.

It’s the hours of training spent at these clubs as a youngster that lay the foundations for a sporting career. I’ll never forget the advice coaches gave me when I was a youngster – guidance that stays with you as an athlete and which I now find insightful and useful in my second career as a journalist.

Working in sports journalism, it’s now not often I get a chance to visit the huge number of grassroots sports clubs in almost every town or village in Wales. But every athlete or sportsperson that I interview will have arrived at one of these local clubs as a child, with little or no experience of that sport.

All major titles and accolades that they might have won can be traced back to their first experiences at their local clubs. After all, it was the enthusiasm and knowledge of the coaches in these clubs that got them hooked for life.

Would we have athletes such as Helen Jenkins if she hadn’t gone to Bridgend Swimming Club as a youngster? Or Geraint Thomas to Maindy Flyers or Dai Greene to Swansea Harriers?

It’s these clubs that should take at least some credit for any Olympic medals won this summer.

Follow Aly on Twitter @AlyRowell.

This blog was written in conjunction with the launch of a strategy for Community Sport in Wales.  If you’d like your say, get involved in the debate on twitter – using the hashtag #communitysport

Wednesday, 18 April 2012

Making Community Sport count - by Huw Lewis AM

It's 100 days to go until London 2012 and Sport Wales today embarks on a series of blogs about Community Sport. Huw Lewis AM is the Sports Minister for Wales.

Sports Minister Huw Lewis AM

Growing up, it is probably fair to say that I was less gifted at almost every sport than almost every last one of my contemporaries! But despite this, I have throughout my life always been acutely aware at how sport can enrich people’s lives and, in particular, how it can give young people a chance to create a positive future for themselves. From the rich boxing heritage of my home town, to the outdoor sports facilities my dad help set up in Aberfan, or the fantastic and newly community-run Merthyr Town FC – there has never been any doubt in my mind that sport has a unique ability to bring together and strengthen families and communities.

I am therefore especially pleased that Sport Wales has developed a strategy that seeks to take this idea and run with it. The new community strategy being launched today is an exciting moment for sport in Wales, and for our country as a whole.  That is because, as I’ve written on this site before, sport matters. It matters beyond the results of your local teams and clubs – sport can have a reach into almost every aspect of our lives. Physical activity can make a valuable contribution to our health and wellbeing; it can bring people together and it can break down barriers.

That is why I am passionate about making it easier for everyone to access and to stay involved in sport throughout their lives.  This Welsh Government wants to provide young people with the skills, confidence and motivation to take part in sport and enhance the provision of sport to meet the different needs of individuals and communities. We want to increase the number of volunteers actively involved in sport and continue to support our current and future talented athletes to bring us success that we can celebrate together.
       
Every young person should have the chance to shine and be given an opportunity to contribute positively to their community, irrespective of their circumstances.  Sport can and does play an important role in helping young people and families deal with and overcome difficult situations and to strive for a better future.  This strategy, sitting alongside Sport Wales’ Child Poverty Strategy will play its part in helping to reduce and prevent poverty by reducing barriers and inequalities.

This strategy quite rightly challenges us all to think differently about how we best engage and retain people’s interest in and enthusiasm for sport.  We need to be bold, ambitious and innovative but we must also be focused on making a real difference where it is needed most. 

I warmly welcome the commitment of Sport Wales and other key partners in the public, private and third sector to this strategy and to the principles, values and priorities within it.  There is no doubt that we face serious challenges ahead to create in every part of Wales, a strong, successful and sustainable community sport structure but I believe it is achievable if we work genuinely and honestly with and for each other.

This blog was written in conjunction with the launch of a strategy for Community Sport in Wales.  If you’d like your say, get involved in the debate on twitter – using the hashtag #communitysport and you can mention us @sport_wales             

Neud Chwaraeon Cymunedol cyfrif - gan Huw Lewis AC

Mae hi'n 100 diwrnod tan Llundain 2012 a mae Chwaraeon Cymru yn heddiw dechrau gyfres o blogs am Chwaraeon Cymunedol. Huw Lewis AC ydy'r Gweinidog Chwaraeon i Gymru.  

Gweinidog Chwaraeon Huw Lewis AC

Wrth dyfu i fyny, mae’n deg dweud mae’n debyg mai fi oedd y lleiaf talentog ym mhob camp bron o bron bob un o’m cyfoedion i! Ond er gwaetha’ hyn, rydw i, drwy gydol fy mywyd, wedi bod yn hynod ymwybodol o’r ffordd y mae chwaraeon yn gallu cyfoethogi bywydau pobl ac, yn arbennig, sut maen nhw’n gallu rhoi cyfle i bobl ifanc greu dyfodol positif iddyn nhw eu hunain. O’r dreftadaeth focsio gref yn fy nhref enedigol i, i’r cyfleusterau chwaraeon awyr agored y bu fy nhad yn helpu i’w sefydlu yn Aberfan, neu Glwb Pêl Droed rhagorol a newydd Tref Merthyr sy’n cael ei redeg gan y gymuned – rydw i wedi bod yn gwbl bendant fy meddwl erioed bod gan chwaraeon allu unigryw i dynnu teuluoedd a chymunedau at ei gilydd a’u cryfhau nhw.   

Felly, rydw i’n hynod falch bod Chwaraeon Cymru wedi datblygu strategaeth sy’n ceisio datblygu’r syniad hwn ymhellach. Mae’r strategaeth gymunedol newydd sy’n cael ei lansio heddiw yn ddigwyddiad cyffrous i chwaraeon yng Nghymru, ac i’n gwlad ni yn gyffredinol. Y rheswm am hyn, fel rydw i wedi’i ysgrifennu ar y safle hwn o’r blaen, yw am fod chwaraeon yn cyfrif. Maen nhw’n cyfrif y tu hwnt i ganlyniadau eich timau a’ch clybiau lleol chi – gall chwaraeon estyn allan at bob agwedd ar ein bywydau ni bron. Gall gweithgarwch corfforol wneud cyfraniad gwerthfawr at ein hiechyd a’n lles; gall ddenu pobl at ei gilydd a gall hefyd oresgyn rhwystrau.

Dyna pam fy mod i’n teimlo’n angerddol dros ei gwneud yn haws i bawb sicrhau mynediad i chwaraeon a dal ati i gymryd rhan drwy gydol eu hoes. Mae’r Llywodraeth hon yng Nghymru eisiau darparu sgiliau, hyder a chymhelliant i bobl ifanc gymryd rhan mewn chwaraeon, a gwella’r ddarpariaeth o chwaraeon er mwyn diwallu anghenion amrywiol ein hunigolion a’n cymunedau ni. Rydyn ni eisiau cynyddu nifer y gwirfoddolwyr sy’n ymwneud yn frwd â chwaraeon a dal ati i gefnogi ein hathletwyr talentog presennol, a thalent y dyfodol, i sicrhau llwyddiant y gallwn ni ei ddathlu gyda’n gilydd.   
           
Dylai pob person ifanc gael cyfle i ddisgleirio a chael cyfle i gyfrannu’n gadarnhaol at eu cymuned, waeth beth yw eu hamgylchiadau. Gall ac mae chwaraeon yn chwarae rhan bwysig mewn helpu pobl ifanc a theuluoedd i ymdopi â sefyllfaoedd anodd a’u goresgyn, ac amcanu at ddyfodol gwell. Bydd y strategaeth hon, sy’n sefyll ochr yn ochr â Strategaeth Tlodi Plant Chwaraeon Cymru, yn chwarae ei rhan mewn helpu i leihau ac atal tlodi drwy leihau rhwystrau ac anghydraddoldeb.     
                                
Mae’r strategaeth hon yn ein herio ni i gyd yn gwbl briodol i feddwl yn wahanol am sut rydym ni’n ennyn a chynnal diddordeb pobl mewn chwaraeon, a’u brwdfrydedd nhw drostynt. Mae’n rhaid i ni fod yn heriol, yn uchelgeisiol ac yn flaengar ond hefyd mae’n rhaid i ni fod â ffocws ar wneud gwahaniaeth pendant ble mae ei angen fwyaf.

Croesawaf yn frwd ymrwymiad Chwaraeon Cymru a phartneriaid allweddol eraill yn y sectorau cyhoeddus a phreifat, ac yn y trydydd sector, i’r strategaeth hon ac i’r egwyddorion, y gwerthoedd a’r blaenoriaethau a geir ynddi. Does dim amheuaeth ein bod hi’n wynebu sawl her fawr er mwyn creu ym mhob rhan o Gymru strwythur chwaraeon cymunedol llwyddiannus a chynaliadwy, ond rwy’n credu bod modd i ni gyflawni hyn os gweithiwn ni’n ddidwyll ac yn onest gyda’n gilydd ac er lles ein gilydd.
Ysgrifennwyd y blog hwn i gyd-fynd â lansiad strategaeth ar gyfer Chwaraeon Cymunedol yng Nghymru. Os hoffech chi ddweud eich barn, byddwch yn rhan o’r drafodaeth ar twitter – gan ddefnyddio’r hashtag #communitysport a gallwch ein crybwyll ni ar @sport_wales

Importance of Community Sport in Wales - by Laura McAllister


It's 100 days to go until London 2012 and Sport Wales today embarks on a series of blogs about Community Sport. Professor Laura McAllister is Chair of Sport Wales...

Prof Laura McAllister

Of course, it wasn’t just the technical strength of the bid itself that led to our hosting of the Games, it was largely down to the commitment to maximise the power of the Games to inspire the youth of the world to re-engage with sport.
It’s what is known as the 'Singapore Promise' and I can assure you that inspiring and engaging the young people of Wales is at the very forefront of my mind and those of my colleagues at Sport Wales.
So it is fitting that, 100 days out from the Games, we’re unveiling ta further investment of £9million National Lottery funding into community sport over the next three years. In total, this means that Sport Wales will now be injecting a total of almost £32m a year into community sport in Wales.
It will provide a much-needed boost to the Community Strategy for sport, also launched today. The strategy is designed to challenge the sports sector to up the ante in increasing the number of people across the nation playing sport; to fulfil our ambition of getting every child in Wales, without exception, hooked on sport for life. And I don’t make that statement lightly.


The strategy sets out clear priorities to enable a dramatic shift in the range and number of people involved in local sport.  It’s about developing much wider offers, both formal and recreational, which are capable of appealing to a greater variety of children, young people and adults. Sport needs to keep adapting to be fresh and appealing.  Sport needs to fit into today’s busy lifestyles. At Sport Wales, we will be incentivizing new and innovative approaches. We cannot have more of the same. The same approaches will produce the same results. But we want to make a big difference.
We know that there are pockets of good work happening across Wales already of course. But good work needs to become the norm everywhere. And we need to ensure that those groups that may have less opportunity to take part are not excluded. We simply cannot be complacent and we need everybody in the sector to raise their game.
Sport Wales has today spelt out that it will be far more targeted with resources and incentivize and invest in:
             partners that have ambition to deliver more opportunities for more children and young people, particularly those hard to reach groups where we need to see higher participation rates. Recognising that every child has a right to the opportunity to play sport;
             sports that are prepared to introduce shorter, informal, social  versions of traditional sports to respond to the growing time pressures that people face
             sports clubs that are thriving hubs of activity, looking to broaden and boost the numbers of people taking part
             partners who can give children a broad range of general sport skills so that they have the confidence and ability to play a number of sports
             partners who can build effective partnerships, particularly with schools as the connections between schools and community activity needs to be much stronger;
             partners who are market-led, seeking and listening to local views, and using this to shape local delivery;
             partners who can help us double the number of coaches and volunteers in Wales to an all-time high of nearly 250,000 by 2016.
We cannot underestimate the education agenda – it is absolutely crucial if Wales is to witness a significant increase in the numbers of young people playing sport. Schools play a fundamental role in developing and sustaining a child’s love of sport.

We need to see every child accessing two hours of high quality PE every week. This needs to be supported by at least three hours of extracurricular or community sport.
The most important factor in all of this is that of the headteacher. Those that embrace the importance of vibrant school sport and are passionate about it place sport high on the agenda. They ensure that opportunities, designed by the pupils that meet their needs, are provided and that they link with the community and local clubs.
In some cases, time allocated to physical education within Initial Teacher Education and Training for primary school teachers is minimal.
The lack of training means that often our primary school teachers are not confident and, if they don’t have a passion for sport, where does that leave our children at a crucial time in their physical development?  Sport Wales is a firm believer that greater priority should be given to the training of teachers in this area so that they are upskilled and confident in the delivery of physical education. 
We also recognise the need to further maximise the available expertise and resources of FE and HE institutions, to continue the development of sporting opportunities beyond the school environment. If we can achieve this across the board in Wales, it would make a serious impact on our aspiration to get every child in Wales hooked on sport for life.
So while we take this day to look forward to London 2012, the winners and the stories of triumph, we all need to consider how we can make the biggest difference, using the power of the Games and those to come, to get every child hooked on sport for life.
You can follow Laura McAllister on Twitter @LauraMcAllister

This blog was written in conjunction with the launch of a strategy for Community Sport in Wales.  If you’d like your say, get involved in the debate on twitter – using the hashtag #communitysport and you can mention us @sport_wales

Tuesday, 17 April 2012

What Community Sport Means to Me - Keith Towler


On 100 days to go until the London 2012 Games, Sport Wales is embarking on a series of blogs on Community Sport. Keith Towler is the Children’s Commissioner for Wales.
Most Friday evenings I head to our local comprehensive school not for maths but to pretend for 90 minutes that I can still play with some skill, speed and precision. The reality is I'm not sure I ever really had any skill as I head there with a group of middle-aged men, from all walks of life, to play football.

Children's Commissioner for Wales Keith Towler

We’re not the best, and we’re probably not the worst, but most importantly, we’ve become good friends, and so have our families. It has become part of our community life.

Sport has this magic ability to unite people – around clubs, communities and countries. It’s this ‘pull’ that Sport Wales wants us all to harness to create an environment where every child and young person in Wales can live in communities without barriers, without fears, without prejudices.

This new community strategy is a document with goose-pimples. Odd turn of phrase you might think, but when you read it you can’t help but want to encourage your neighbours, your local businesses, your local schools, your local halls, your community, to create safe, healthy and happy environments for our children. An environment that fosters opportunities for all children and young people.

Whilst access to play and recreational activity is a child’s fundamental right, let’s look at this as a wider opportunity to instil a sense of worth, pride and ambition in our children. And a sense of belonging – perthyn.
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Keith Towler is the Children’s Commissioner for Wales. He has also recently been invited to join an international group of experts to advise the UN Committee on the Rights of the Child on its General Comment on Article 31 of the UN Convention on the Rights of the Child on play. You can follow him on twitter @childcomwales

This blog was written in conjunction with the launch of a strategy for Community Sport in Wales.  If you’d like your say, get involved in the debate on twitter – using the hashtag #communitysport and you can mention us @sport_wales

Thursday, 5 April 2012

How clubs can ensure future survival and growth

How to overcome complacency and introduce real urgency (Steps 1 – 3)

In these difficult times it might not be the biggest or best sports clubs that will thrive but rather those who are prepared to make the hard decisions and adapt to the situation. In this blog, which is one of two, Gordon Clark, Sport Wales Senior Officer presents some thoughts on how sports clubs can ensure future survival and growth.

In a previous blog http://sport-wales.blogspot.com/2011/09/how-sports-clubs-can-learn-from.html I talked about how sports clubs can learn from the business world. This blog builds on those messages and encourages clubs to think ahead, make small incremental steps and learn from others. In the next blog I will share some thoughts on being ambitious, learning from what works and what doesn’t and about keeping things fun

Step 1 - Real urgency not false urgency

Svend Elkjaer of the Sports Marketing Network says

“Real urgency is about getting things done and moving forward – day in, day out. False urgency happens when panic strikes due to some unexpected external pressure.”

Might I be brave enough to suggest that change in many sports clubs happens too late at a point when things become critical? Clubs need to deal with the opportunities and challenges now, not in 6 months’ time. Give people the hard facts up front ‘we are losing money, members and community support and here are my thoughts on how we can deal with it.’

Step 2 - Stop believing that ‘it can’t be done’.

If you or others keep saying “it can’t be done” then invariably nobody will try. You need only take small steps at first and once you have some success you will find others will be more willing to join the quest for change.

Make sure the club has a vision that the club as a whole are behind, and that these small incremental steps are contributing to delivering this vision. You need buy-in from as many people as possible however, don’t waste time on convincing NoNos (see step 4 in my next blog)

Step 3 – Learn from others

Seek to better your knowledge and skills as well as those within the club, the more up-to-date you are the more you are likely to embrace change. For example, if you don’t know about Facebook, twitter and other technological advancements then you won’t be able to spot the opportunities for your club.

Go and visit those who are already doing it well and don’t limit yourself to just looking at other sports clubs, what can you learn from other providers e.g. leisure centres, hospitality etc. If you don’t seek new ideas then your choice of routes out of the crisis are limited.

Thanks to Svend Elkjaer, Sports Marketing Network, http://www.smnuk.org/, @Sportsmarketer who has given me approval to use some of his ideas.


Look out for steps 4 to 6 which will follow soon!

Sunday, 1 April 2012

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